Icelab

Readings

After extensive work overhauling the back end of the Readings website to integrate with a third-party warehousing and fulfilment system, we set our focus on improving the public face of the site.

Client:ReadingsVisit the website

Landing

The Readings home page
Section of the home page

We put together a beautiful typographically-driven responsive design that includes:

  • A simplified checkout process
  • Adaptive layouts for different devices and different content variations
  • New structures for surfacing rich content throughout the site rather than in individual silos
  • Super-fast performance

These changes have helped Readings to increase both their traffic and sales dramatically over the intervening years.

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