Icelab

The Thousands

Client:The ThousandsVisit the website

We joined forces with Anthony Kolber, John McLennan and the team from Right Angle Studio to redesign and rebuild The Thousands. An online magazine covering the ’000 postcodes around Australia — Adelaide, Brisbane, Melbourne, Perth, and SydneyThe Thousands has been publishing since 2005 and has, er, thousands of loyal readers across the country.

Our role was building a custom publishing system to replace their legacy WordPress install, including migrating the complex data and assets from the previous incarnation of the site.

A modern Rails 3 app, the publishing system allows the team of publishers and editors at The Thousands to administer all aspects of the site through a simple, beautiful, and straightforward interface. The site runs on Heroku’s cloud application platform — allowing us to easily handle spikes in traffic — and leverages Amazon S3 and the CloudFront CDN for super-fast image and asset loading.

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